Our Services 

Gary Nicol Associates specialises in providing the following services: 

*       Market research

*       Marketing audits

*       Marketing planning

*       Client service evaluation

*       Mystery shopping evaluation

*      Staff training needs evaluation

We have the capacity to undertake a wide variety of projects in both commercial and residential marketplaces using the following techniques: 

·        Stakeholder surveys

·        Focus groups

·        Key client interviews

·        Lost client interviews

·        Face to face surveys

·        Customer transaction surveys

·        Internet surveys

·        Telephone surveys

·        Mail surveys

·        Community consultation facilitation

·        Shopper exit surveys

·        Mystery shopper evaluation

·        Staff climate surveys 

Special projects have included: 

·        Benchmarking

·        Promotional evaluations

·        Product/service concept testing

·        Identification of potential customers

·        Call Centre performance evaluation

·        Readership surveys